Why Buy Gold Jewellery Online?
Online gold jewellery stores offer several advantages: lower making charges (8-15% vs 15-25% offline), BIS hallmarking guarantee, easy returns, and price transparency. Three platforms dominate online gold jewellery in India.
Tanishq Online
India's most trusted jewellery brand owned by Tata Group.
- Making charges: 8-14% depending on design
- Hallmarking: BIS certified, HUID on every piece
- Return policy: 30-day returns, lifetime exchange
- Unique features: CaratMeter technology to verify purity
- Best for: Wedding jewellery, gold coins, daily wear
- Delivery: Free above ₹5,000, pan-India
Candere by Kalyan Jewellers
Online-first jewellery brand by Kalyan Jewellers (listed company).
- Making charges: 10-16%
- Hallmarking: BIS certified, lab certificate for diamonds
- Return policy: 15-day easy returns
- Unique features: Virtual try-on, lifetime buyback
- Best for: Diamond jewellery, lightweight daily wear
- Delivery: Free pan-India
Tata CLiQ Jewellery
Multi-brand jewellery marketplace by Tata group.
- Brands: Tanishq, Mia, Zoya, CaratLane, 100+ more
- Making charges: Varies by brand (8-18%)
- Hallmarking: BIS certified across all brands
- Return policy: 7-30 days depending on brand
- Unique features: EMI on all orders, Tata NeuCoins
- Best for: Comparing across multiple brands
Comparison Table
| Parameter | Tanishq | Candere | Tata CLiQ |
|---|---|---|---|
| Making charges | 8-14% | 10-16% | 8-18% |
| BIS Hallmark | ✅ | ✅ | ✅ |
| Return period | 30 days | 15 days | 7-30 days |
| Brands | Single | Single | 100+ |
| Best for | Trust | Value | Variety |
Which Should You Choose?
For gold coins and bars as investment, Tanishq and Tata CLiQ both offer 24K certified products.
Key Takeaways
- All three platforms offer BIS hallmarked gold — purity is guaranteed on every purchase
- Making charges are significantly lower online than at local jewellers
- Always compare prices across platforms before buying
- For investment gold (coins/bars), buy 24K with certificate of purity
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