By ipomarket.in Editorial Team · Last reviewed: 2026-07-05
Disclaimer: This article is for informational purposes only and does not constitute investment advice. IPO investments are subject to market risks. Please read the offer document carefully and consult a SEBI-registered investment advisor before investing.
Why Buy Gold Jewellery Online?
Online gold jewellery stores offer several advantages: lower making charges (8-15% vs 15-25% offline), BIS hallmarking guarantee, easy returns, and price transparency. Three platforms dominate online gold jewellery in India.
Before you compare stores, it helps to understand two basics: how gold making charges are calculated and what the BIS hallmark and HUID actually certify. Both affect what you finally pay.
Tanishq Online
India's most trusted jewellery brand owned by Tata Group.
- Making charges: 8-14% depending on design
- Hallmarking: BIS certified, HUID on every piece
- Return policy: 30-day returns, lifetime exchange
- Unique features: CaratMeter technology to verify purity
- Best for: Wedding jewellery, gold coins, daily wear
- Delivery: Free above ₹5,000, pan-India
Candere by Kalyan Jewellers
Online-first jewellery brand by Kalyan Jewellers (listed company). Through late 2025 and early 2026, Candere has been adding physical stores alongside its online business, with new outlets reported in Maharashtra (Kandivali, Nashik and Kolhapur) and Karnataka. Its digital arm remains operational, though Kalyan Jewellers has flagged softness in Candere's online revenue during the third quarter of FY26, so it is worth checking current pricing and offers before you buy.
- Making charges: 10-16%
- Hallmarking: BIS certified, lab certificate for diamonds
- Return policy: 15-day easy returns
- Unique features: Virtual try-on, lifetime buyback
- Best for: Diamond jewellery, lightweight daily wear
- Delivery: Free pan-India
Tata CLiQ Jewellery
Multi-brand jewellery marketplace by Tata group.
- Brands: Tanishq, Mia, Zoya, CaratLane, 100+ more
- Making charges: Varies by brand (8-18%)
- Hallmarking: BIS certified across all brands
- Return policy: 7-30 days depending on brand
- Unique features: EMI on all orders, Tata NeuCoins
- Best for: Comparing across multiple brands
Comparison Table
| Parameter | Tanishq | Candere | Tata CLiQ |
|---|---|---|---|
| Making charges | 8-14% | 10-16% | 8-18% |
| BIS Hallmark | ✅ | ✅ | ✅ |
| Return period | 30 days | 15 days | 7-30 days |
| Brands | Single | Single | 100+ |
| Best for | Trust | Value | Variety |
Which Should You Choose?
For gold coins and bars as investment, Tanishq and Tata CLiQ both offer 24K certified products. If you are buying for a wedding, our wedding gold buying checklist covers documentation, weight verification and buyback terms in more detail.
Key Takeaways
- All three platforms offer BIS hallmarked gold — purity is guaranteed on every purchase
- Making charges are significantly lower online than at local jewellers
- Always compare prices across platforms before buying
- For investment gold (coins/bars), buy 24K with certificate of purity
FAQ
Is gold bought online BIS hallmarked?
Yes. Tanishq, Candere and Tata CLiQ all sell BIS hallmarked gold with a HUID (Hallmark Unique Identification) number on each piece. The hallmark certifies the purity stated at the time of purchase.
Are making charges really lower online?
Generally yes. Online making charges on these platforms typically run 8-18% depending on brand and design, versus roughly 15-25% at many offline jewellers. Charges vary by product, so compare the same design across stores.
Can I return gold jewellery bought online?
Return windows differ by platform — Tanishq offers 30-day returns, Candere 15 days, and Tata CLiQ 7-30 days depending on the brand. Check the specific product's return and buyback terms before ordering.
Is Candere still operating in 2026?
Yes. Candere, owned by listed company Kalyan Jewellers, continues to operate online and has been opening physical stores in Maharashtra and Karnataka in 2026. Its parent has noted some weakness in Candere's online revenue in Q3 FY26, so verify current pricing and offers before buying.
Disclaimer: This article contains affiliate links. We may earn a commission if you purchase through these links at no extra cost to you. This article is published by ipomarket.in for educational and informational purposes only. It does not constitute investment advice, a recommendation to buy or sell any security, or an offer to invest. Please read all scheme-related documents carefully and consult a SEBI-registered financial advisor before investing. ipomarket.in is not a SEBI-registered investment advisor or research analyst.
Last reviewed: 2026-07-05